How We Do It

In general, a First 4 Telemarketing B2B telesales campaign (or any of our other services, from list building and database enrichment, right through to appointment setting) can combine any of the following influences:

• Your existing contact list or client database.
• Our databases for particular industries and areas.
• Market research to identify new opportunities in your sector.
• A deep understanding of your aims in business and future plans.
• USPs of your goods and services, if applicable.

From these and working closely with your company and in-house sales teams, we craft a completely bespoke B2B telemarketing campaign that is targeted at generating high-quality leads and driving positive ROI.

What Does a B2B Campaign Look Like

Campaigns can be long or short; they may involve large numbers of calls or a more targeted and clinical approach if you operate in a niche market or with a very specific geographic remit.

Importantly, we always aim to drive the most positive and profitable results possible for you, while aligning closely with your business objectives and leave non-converting prospects with positive brand perception too.

We can work with any existing goals you have set, and incorporate data from previous campaigns. Or we can build a B2B telemarketing campaign from scratch, based on our own relevant industry databases of prospects if you have no marketing list of your own as yet.

Unlike some B2B marketing agencies, we don’t set the campaign in stone. We believe the best results derive from a more flexible and adaptable approach, allowing us to focus on the methods that maximise the ROI on your campaign.

And if you’re willing, we will aim to establish a close long-term working relationship with your company and in-house staff, so that First 4 Telemarketing’s outsourced B2B telesales campaigns feel like an extension of your own in-house activities, and not like an external third-party service.

B2B Cold Calling

B2B cold calling involves contacting potential customers over the phone to build interest in your product or service offering. It’s designed to save your business valuable time by allowing your sales team to concentrate on what they do best—closing deals.

At First, we act as an extension to your business. We sit down with you to understand your offering, take the time to identify suitable prospects, craft targeted messages designed to build interest and reach out to a wide database of potential customers who may be interested.

Once we build interest and secure a scheduled appointment, we’ll pass the details over so your sales team can follow up.

Choose Toucan to streamline your sales process and connect with interested prospects today.